From the report “State of Video in the Enterprise 2018” developed by Kaltura shows that video use in the enterprise continues to grow. A group of as many as 98% of respondents admitted that video is becoming increasingly popular in their organization. This format is most commonly used in marketing, but its popularity is also growing in other areas. First of all, video is used for third-party training, and almost 75% use video also inside the company - to improve qualifications and develop employees' skills.
98% of respondents answered during the survey that video is valuable for improving communication and for better and faster employee training. Other areas where the video is considered to have a positive impact are mainly about ease of connecting with people who work in different locations (95%), increasing brand awareness (93%) and encouraging employees to share knowledge (93%).
Interestingly, webcasting is also becoming a regular practice, especially for large companies. As many as 76% of large companies run at least one webcast per year, 46% conduct at least one webcast per month and 27% hold at least one webcast per week.
The key value of live streaming is its interactive character. This makes it much easier to involve the participants of the live broadcast (customers, employees, managers, etc.) in the discussion that takes place here and now. The host can immediately read the audience's comments or ask them to express their opinion by polling.
Live streaming is also a great way to build trust and strengthen relationships with the outside and inside the world. In the case of internal communication, live streaming has the potential to enrich the corporate culture, build a sense of unity and bring employees together around the world. When it comes to external use, live corporate streaming is one of the most powerful marketing tools today, helping brands grow faster. It's a great way to deliver your brand news to the world, acquire new customers and, importantly, increase revenue.
In addition, live streaming can help save companies much money. For meetings held online, there is no longer any need to book conference rooms, pay for travel or accommodation. For these reasons, live video streaming is a very effective business communication strategy.
Streaming live can be used for:
In this way, it is particularly easy to pass on to employees’ knowledge that does not require practical testing of the acquired skills. Using a streaming tool such as Sparkly, you can not only plan the entire training agenda step by step but also keep participants informed about which point of the program you are at or show their comments live. During the session, employees can ask questions and interact with the instructor and/or other colleagues. The complete training can be recorded and reused, which significantly improves learning outcomes.
Streaming live training sessions is also effective for sales training. In the traditional model, this would require many journeys, as all parties involved have to get together in one place. With live broadcasts, employees and managers do not have to travel at all. All they have to do is watch the broadcast on their devices.
Live streaming is also ideal for sharing company news, upcoming plans, and informing employees about structural or salary changes. This approach can be much more effective than sending e-mails to the entire company. Thanks to live streaming, management can take the time to calm down moods in times of crisis, reward employees for good work or inspire them with interesting case studies.
Live streaming can also be used in enterprises to make presentations, update the work of individual departments, relations from meetings, present development plans or other important events. In addition, people who could not participate in the meeting at a given time can watch them again - all that is required is that the live streaming will be recorded.
In recent years, virtual conferences have gained great popularity. Instead of gathering many employees, business partners and customers in one physical place, companies decide to organize smaller local events, mainly inviting experts to individual sessions. The entire event, in turn, is broadcast live, and participants must buy tickets to access the stream. Thanks to live streaming, those who cannot physically participate in the conference can join it online. Importantly, people who take part in such an event for the first time may be interested in its next edition.